Sunday, May 3, 2020

Tourist Destination Region

Question: Discuss about the Tourist Destination Region. Answer: Introduction: This article has identified the demographic profiling of the food tourists with a concentration on the socio-demographic and the social behavior of the food tourists in Australia. This research has found that the major share of the food tourists comprises of the female respondents. As mentioned by Robinson and Getz (2014, pp. 690-706), there is an inclination towards the higher educational background and economic affluence among the food tourists. Moreover, the article has identified that the food tourists love to visit places those offer attractive food options coupled with cultural and sight-seeing activities. This article has collected data from the potential food tourists themselves with an online survey, and relevant pieces of literature have supported the data. Being conducted in 2014, the article is providing a credible and current scenario of the food tourism. By analyzing the data with SPSS and its tabular representation has logically established the findings of the research. However, the geographic limitation of the findings and the large volume of data have created a complication in the analyzing and representing the results of research. This article provides an insight into the factors influential in attracting tourists (mainly the foodies) to a particular tourist destination region (TDR). The research result provides an idea of the domestic travel behaviour which can be utilized in the development of a TDR. The article has identified the implication of climatic change upon the tourist destinations of Australia in regards to the tourist inflows, tourism planning, and management. Amelung and Nicholls (2014, pp. 228-244), have discussed that there is a potentiality of change in the spatial and sequential outline of climatic opportunity for tourism, with a southward shift of the desirable climatic condition and decline of the climatic suitability in northern attractions. This change in the climatic fabric is influencing the tourism business of Australia. A number of previous scholarly articles and governmental documentary sources have provided the base of the study. By using the Tourism Climatic Index (TCI) the authors have analysed all the collected data from the credible secondary sources. However, Amelung and Nicholls (2014, pp. 228-244) have identified that the use of the Hadley Centres HadCM3 model has limited the potentiality of the data to provide a flexible result. Moreover, the use of TCI has restricted the potentiality of evaluation of other climatic variables. The paper has a biasness towards identifying the implication of climatic change in tourism business has ignored the change pattern in the customer behaviour in the context of climatic change which is an important variable in the managing a TDR. The article has suggested a few possible positive reactions to address the potential changes in the climatic pattern of Australian tourist destinations. The projected changes in the climatic pattern and the suggestions made by the authors will be helpful for the successful operation of a particular tourist destination region (TDR) in Australia. The research has aimed to explore the way of shaping the destination image for better providing better service to the Arab visitors at Gold Coast, Australia. Abodeeb, Wilson and Moyle (2015, pp.6-21) have identified that the DMOs in Australia are striving hard to create a good band image of Gold Coast to the Arab visitors by upholding strategic partnership among the DMOs from both the destinations. Moreover, the authors have identified that the Arabian websites have emphasized on the sea beaches as a point of attraction of Gold Coast whereas they ignored the shopping and accommodations as the source of attraction. The article has established its foundation from credible research articles and governmental data. By using the exploratory and mixed method of research, the article has acquired a great range of implication of the research findings. With the findings, the authors have successfully attained the purpose of identifying the way of shaping the brand image of the destination markets. However, the research has explored the status of brand preference only within the Arabian customers. It has restricted the potentiality of the findings to be utilized in a broader context. The research result provides the idea of using the cultural variables in creating attraction to the potential visitors for the tourist brands. The research findings will be helpful for the destination marketing organizations to understand the special needs of the various cultures in creating a strong brand image of a destination. The article has explored how employee welfare and human resource management can influence the customer service in the tourist industry. Dickson and Huyton (2008, pp.199-214) have identified that a challenging living condition of the seasonal staffs is likely to disrupt the service efficiency of the tourism organizations in Australia. Hence, the authors have suggested that the organizations need to initiate HR policies which create stuff satisfaction for ensuring customer satisfaction. Here, in this article the author has the objective identifying the importance of employee satisfaction in customer service. The authors have logically described how the different variables like employment status, educational level, knowledge and facilities, the quality of life and many other factors are being influential in determining the employee satisfaction and its implication on the customer service. Thus, the paper has successfully attained its objectives. However, the research has included the respondents from the mountain region only. It has limited the scope of the applicability of the research findings. The research has indicated that the seasonal staffs are crucial for the success of the tourism business. Hence, it is important for the companies to lay down an employee-oriented policy for ensuring employee satisfaction, which will, in turn, create improved customer service. Customer service is the core to the success of the tourism organizations. Hence, the opinion of the authors will help the DMOs in obtaining success. Self-reflection: From the critical evaluation of the above-discussed articles has increased and development my skills of researching on relevant information and theories. With the above-stated analysis, I have identified the importance of the customer preferences, climatic conditions, and experience in practical management and success of the tourism destinations and importance of the employee management and their satisfaction level on the quality of the customer service. In the context of researching on the topic of TDR and tourism management, this analysis has provided me the scope of identifying the related factors of the topic of my research. Moreover, I have also learned that researching on a certain topic may involve a range of relatively unrelated factors (food preference of customers). Hence, it has strengthened my quality as a researcher and skill of identifying relevant factors those are important for a certain topic. However, in the context of the critical analysis of these three articles, I have identified that the usage of the statistical methods in the data analysis, poses a restriction on me in the course of my understanding of the research result. Moreover, I have identified that I need to be more conscious while choosing an article as it may fail to cover a complete range of a topic and possess a biased approach while analyzing the data. References: Abodeeb, J, Wilson, E, Moyle, B, 2015, Shaping destination image and identity: insights for Arab tourism at the Gold Coast, Australia, International Journal of Culture, Tourism and Hospitality Research, 9(1), pp.6-21. Amelung, B, and Nicholls, S, 2014, Implications of climate change for tourism in Australia, Tourism Management, 41, pp.228-244. Dickson, T,J, Huyton, J, 2008, Customer service, employee welfare and snowsports tourism in Australia, International Journal of Contemporary Hospitality Management, 20(2), pp.199-214. Robinson, R, and Getz, D, 2014, Profiling potential food tourists: An Australian study, British Food Journal, 116(4), pp.690-706.

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